Legacy. Entrepreneurship.
Evolution.
A family business journey spanning generations, built on industry experience,
entrepreneurial thinking and an evolving approach to business.
ESTABLISHED
3 March 1989
FAMILY LEGACY
Tobacco business since 1929
BUSINESS FOCUS
Tobacco • Food • Mouth Fresheners
KETAN SHAH
Entrepreneur | Sales & Marketing | Business Development
With a family legacy in the Tobacco business dating back to 1929, Ketan Shah has built his entrepreneurial journey across Tobacco, Food & Beverage Distribution and consumer brands.
Over the years, he has been instrumental in identifying new opportunities, developing businesses and bringing new brands to market. His entrepreneurial journey includes several brands such as Ketan Silver Gutkha, Goa Gutkha, Sanket No. 1, Ketan Pan Masala, Purita, Yahoo and Yahoo Silver Mint.
After being associated with the chewing tobacco industry for over 30 years, Ketan Shah recognised the stigma associated with pan masala and tobacco and the need to build a differentiated approach to the category. Over the last five years, he has worked extensively towards developing and strengthening this business, backed by significant effort, commitment and investment from the group.
With a strong understanding of sales, marketing, distribution and brand development, Ketan Shah continues to drive the group's business direction and growth.
Brand Philosophy
"Don't Change the Taste... Change the Choice."
This single statement defines the brand's dynamic approach in this evolving market.
A Better Everyday
Choice.
Our mission is to give people a chew that delivers the taste, freshness and satisfaction they enjoy in every moment, without any tobacco or supari. We are committed to offering a better everyday alternative that fits naturally into people's routines while maintaining consistent quality, great flavor and an experience they can trust with every pack.
Great
Taste
Tobacco &
Supari Free
Consistent
Quality
Redefining The Daily Ritual.
To be India's most loved, mindful chewing choice—pioneering a healthier lifestyle without ever compromising on the rich authentic taste, royal aroma, and multigenerational craftsmanship that consumers celebrate.
Globally
Recognised
Modern
Indian
Sustainable &
Responsible
Heritage, Integrity & Care.
From meticulous sourcing of pure saffron to zero-compromise manufacturing standards, our core values represent unwavering honesty, customer well-being, and continuous product innovation.
A Premium
Everyday
Commitment
Consumer
Trust
Respect For
Tradition
Spirit Of
Innovation
Building Across Generations
The strength of the business lies in combining Ketan Shah's entrepreneurial leadership with specialised expertise across the family and the next generation
Radhika
Shah
Production & Finance
Responsible for Production and Finance, contributing to operational discipline, financial oversight and the smooth functioning of the organisation.
Ketan
Shah
Founder | Sales & Marketing | Business Development
With a family legacy dating back to 1929, leading the group's strategic vision, market expansion and product innovation with over 30 years of industry experience.
Kunjan
Shah
Marketing & Brand Strategy
Championing brand positioning, creative marketing campaigns, and consumer engagement to connect the brand with contemporary lifestyle choices.
Jaimeen
Shah
Exports & Digital Initiatives
Leading international market expansion, export operations, and modern digital commerce initiatives to take Ketan's Good Masala global.
Radhika
Shah
Ketan
Shah
Kunjan
Shah
Jaimeen
Shah
From a family legacy
to an evolving
business group
The Shah family's business journey spans generations, with its roots in the Tobacco business dating back to 1929.
Sanket Food Products Pvt. Ltd. was incorporated on 3rd March, 1989, and established its presence in the Gutkha business vertical. The company has developed and launched multiple brands and has built its business around product innovation, manufacturing, sales and distribution.
The wider group currently operates across Tobacco, Food & Beverage Distribution, Mouth Fresheners and Food Product Trading & Manufacturing.
Decades of experience.
Multiple business capabilities.
The Shah family's association with the Tobacco business begins, establishing the foundation of a long-standing industry legacy.
Sanket Food Products Pvt. Ltd. is incorporated on 3rd March 1989, building its presence in the Gutkha business vertical.
Over the years
The group expands its capabilities across manufacturing, sales, distribution, food products and mouth fresheners, while developing and launching brands across categories
A diversified operating presence
M/S Shah Himmatlal Manilal & Co. Tobacco Products Ltd. — India
Associated with the Tobacco business since 1929, with activities spanning tobacco farms, processing and manufacturing of chewing tobacco and Indian cigarettes / Bidis.
Sanket Food Products Pvt. Ltd. — India
A company operating in the Gutkha business vertical, with a focus on innovation and brand development. Brands launched include Ketan Silver Gutkha, Sanket No. 1 and Goa 1000 Gutkha, among others.
Sanket Industries Limited — India
Specialises in Mouth Fresheners, including brands such as Shahi, and is also engaged in Food Product Trading & Manufacturing.
What has carried
the business forward
Deep Industry Legacy
A family association with the Tobacco business dating back to 1929.
Entrepreneurial Leadership
Ketan Shah's experience across sales, marketing, distribution and brand development.
Multi-Generational Capabilities
Specialised involvement across Production, Finance, Sales, Exports, Branding and Online initiatives.
Manufacturing & Operations
Experience across sourcing, processing, manufacturing and product development.
Brand & Market Development
A history of conceiving, launching and developing brands across consumer categories.
Evolving with the Market
The next generation brings newer capabilities and perspectives, including export and digital initiatives.
OUR LEGACY.
OUR NEXT
CHAPTER.
For decades, the Shah family has built its businesses around experience, entrepreneurship and an ability to evolve with changing markets.
Today, that legacy continues through the next generation, with the family bringing together expertise across Production, Finance, Sales, Marketing, Exports, Branding and Online business.
The foundation remains rooted in experience. The approach continues to evolve. And the journey moves forward across generations.